Problem Statement

Problem Statement

The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.

The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.

The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.

Product Concept

Product Concept

The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.

The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.

The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.

Positive vibes, positive intent

Being kind and respectful

Having good etiquette

Creating inclusive spaces

Positive vibes, positive intent

Being kind and respectful

Having good etiquette

Creating inclusive spaces

Positive vibes, positive intent

Being kind and respectful

Having good etiquette

Creating inclusive spaces

  • Get Active

    1d ago

    A space to discuss healthy living, fitness & workout gear.

    join

    264,212

    Mama Squad

    1d ago

    A space for all things pregnancy, nursing, and maternity

    join

    264,212

    Bridal Buzz

    1d ago

    Chat about all things wedding with other brides-to-be.

    join

    264,212

    Curvy Girls

    1d ago

    Share style and fashion tips for curvy body types

    join

    264,212

    Skincare

    1d ago

    Share your skincare advice, hacks, and product picks

    join

    264,212

    Beauty

    1d ago

    Where enthusiasts come to share their routines & swap tips.

    join

    264,212

    Fashion Trends

    1d ago

    Discuss the trends, style tips, and fashion finds

    join

    264,212

    Ask VS

    1d ago

    Ask us anything! An ongoing conversation about our brand, ...

    join

    264,212

    Body Love

    1d ago

    A judgement-free zone to discuss body image and confidence

    join

    264,212

    Product Fit

    1d ago

    Not sure what size to buy? Crowdsource from our community!

    join

    264,212

    Periods

    1d ago

    A place to talk about period products and problems

    join

    264,212

    College

    1d ago

    A space to discuss college life with other current and former students

    join

    264,212

    Ask The Community

    1d ago

    Get advice, share inspo & connect with other members.

    join

    264,212

    Gift Ideas

    1d ago

    Inspo for picking the perfect VS and PINK presents.

    join

    264,212

    Bra Hacks

    1d ago

    Creative ways to wear your favorites.

    join

    264,212

  • Get Active

    1d ago

    A space to discuss healthy living, fitness & workout gear.

    join

    264,212

    Mama Squad

    1d ago

    A space for all things pregnancy, nursing, and maternity

    join

    264,212

    Bridal Buzz

    1d ago

    Chat about all things wedding with other brides-to-be.

    join

    264,212

    Curvy Girls

    1d ago

    Share style and fashion tips for curvy body types

    join

    264,212

    Skincare

    1d ago

    Share your skincare advice, hacks, and product picks

    join

    264,212

    Beauty

    1d ago

    Where enthusiasts come to share their routines & swap tips.

    join

    264,212

    Fashion Trends

    1d ago

    Discuss the trends, style tips, and fashion finds

    join

    264,212

    Ask VS

    1d ago

    Ask us anything! An ongoing conversation about our brand, ...

    join

    264,212

    Body Love

    1d ago

    A judgement-free zone to discuss body image and confidence

    join

    264,212

    Product Fit

    1d ago

    Not sure what size to buy? Crowdsource from our community!

    join

    264,212

    Periods

    1d ago

    A place to talk about period products and problems

    join

    264,212

    College

    1d ago

    A space to discuss college life with other current and former students

    join

    264,212

    Ask The Community

    1d ago

    Get advice, share inspo & connect with other members.

    join

    264,212

    Gift Ideas

    1d ago

    Inspo for picking the perfect VS and PINK presents.

    join

    264,212

    Bra Hacks

    1d ago

    Creative ways to wear your favorites.

    join

    264,212

Over 50+ community spaces and counting ..

Over 50+ community spaces and counting ..

Problem Statement

The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.

Product Concept

The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.

Positive vibes, positive intent

Being kind and respectful

Having good etiquette

Creating inclusive spaces

  • Get Active

    1d ago

    A space to discuss healthy living, fitness & workout gear.

    join

    264,212

    Mama Squad

    1d ago

    A space for all things pregnancy, nursing, and maternity

    join

    264,212

    Bridal Buzz

    1d ago

    Chat about all things wedding with other brides-to-be.

    join

    264,212

    Curvy Girls

    1d ago

    Share style and fashion tips for curvy body types

    join

    264,212

    Skincare

    1d ago

    Share your skincare advice, hacks, and product picks

    join

    264,212

    Beauty

    1d ago

    Where enthusiasts come to share their routines & swap tips.

    join

    264,212

    Fashion Trends

    1d ago

    Discuss the trends, style tips, and fashion finds

    join

    264,212

    Ask VS

    1d ago

    Ask us anything! An ongoing conversation about our brand, ...

    join

    264,212

    Body Love

    1d ago

    A judgement-free zone to discuss body image and confidence

    join

    264,212

    Product Fit

    1d ago

    Not sure what size to buy? Crowdsource from our community!

    join

    264,212

    Periods

    1d ago

    A place to talk about period products and problems

    join

    264,212

    College

    1d ago

    A space to discuss college life with other current and former students

    join

    264,212

    Ask The Community

    1d ago

    Get advice, share inspo & connect with other members.

    join

    264,212

    Gift Ideas

    1d ago

    Inspo for picking the perfect VS and PINK presents.

    join

    264,212

    Bra Hacks

    1d ago

    Creative ways to wear your favorites.

    join

    264,212

  • Get Active

    1d ago

    A space to discuss healthy living, fitness & workout gear.

    join

    264,212

    Mama Squad

    1d ago

    A space for all things pregnancy, nursing, and maternity

    join

    264,212

    Bridal Buzz

    1d ago

    Chat about all things wedding with other brides-to-be.

    join

    264,212

    Curvy Girls

    1d ago

    Share style and fashion tips for curvy body types

    join

    264,212

    Skincare

    1d ago

    Share your skincare advice, hacks, and product picks

    join

    264,212

    Beauty

    1d ago

    Where enthusiasts come to share their routines & swap tips.

    join

    264,212

    Fashion Trends

    1d ago

    Discuss the trends, style tips, and fashion finds

    join

    264,212

    Ask VS

    1d ago

    Ask us anything! An ongoing conversation about our brand, ...

    join

    264,212

    Body Love

    1d ago

    A judgement-free zone to discuss body image and confidence

    join

    264,212

    Product Fit

    1d ago

    Not sure what size to buy? Crowdsource from our community!

    join

    264,212

    Periods

    1d ago

    A place to talk about period products and problems

    join

    264,212

    College

    1d ago

    A space to discuss college life with other current and former students

    join

    264,212

    Ask The Community

    1d ago

    Get advice, share inspo & connect with other members.

    join

    264,212

    Gift Ideas

    1d ago

    Inspo for picking the perfect VS and PINK presents.

    join

    264,212

    Bra Hacks

    1d ago

    Creative ways to wear your favorites.

    join

    264,212

Over 50+ community spaces and counting ..

Join spaces

Join spaces

Join spaces

Join spaces

Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.

Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.

Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.

Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.

Create polls and post

Spark engagement and encourage community members to share their experiences and thoughts.

Create polls and post

Spark engagement and encourage community members to share their experiences and thoughts.

Explore styles and shop latest trends

Follow influencers and shop their style to stay in trend and discover new fashion inspiration.

Explore styles and shop latest trends

Follow influencers and shop their style to stay in trend and discover new fashion inspiration.

Create polls
and post

Create polls
and post

Create polls
and post

Spark engagement and encourage community members to share their experiences and thoughts.

Spark engagement and encourage community members to share their experiences and thoughts.

Spark engagement and encourage community members to share their experiences and thoughts.

Explore styles and shop latest trends

Explore styles and shop latest trends

Explore styles and shop latest trends

Follow influencers and shop their style to stay in trend and discover new fashion inspiration.

Follow influencers and shop their style to stay in trend and discover new fashion inspiration.

Follow influencers and shop their style to stay in trend and discover new fashion inspiration.

Up Next

My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.

Rosie

Project Manager・London

She/Her

I’m still working here

End Date

Description

Add company logo

MM /YYY

What did you do?

Save

Find out more

“A loyal and engaging supporter”

Mike leads with red and yellow making them

24%

62%

Introverted

Thinking

Introverted

Feeling

92%

OutgoingRationalizing

75%

Extroverted

Feeling

Certified Psychometrics

W1 Marketing Studio

Junior Brand Designer

2018 – Present

Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.

Alex B

This is the day

790,349

This song was played

Share this result

Socially

Your Feed

Sara Reynolds

Sara Reynolds

Lisa McCarthy

1234 7890

Your Card

Split Bill

Frank Reynolds

Frank Reynolds

Groceries

Dinner Out

Other Expenses

Online

we r goin to c the lions

when?

they are doing a feed thing event at the zoo..

see the lions or sea lions? also, is mac there with u??

Personal

Commercial

CLEAN LAB

AC DEW

FOAM

Cover image

1600x1200 or higher recommended. Max 10MB each (20MB for videos)

Drag and drop or click to upload

I got my Bachelor's degree in Marketing at McMaster University in London in 2019.

My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.

Rosie

Project Manager・London

She/Her

I’m still working here

End Date

Description

Add company logo

MM /YYY

What did you do?

Save

Find out more

“A loyal and engaging supporter”

Mike leads with red and yellow making them

24%

62%

Introverted

Thinking

Introverted

Feeling

92%

OutgoingRationalizing

75%

Extroverted

Feeling

Certified Psychometrics

W1 Marketing Studio

Junior Brand Designer

2018 – Present

Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.

Alex B

This is the day

790,349

This song was played

Share this result

Socially

Your Feed

Sara Reynolds

Sara Reynolds

Lisa McCarthy

1234 7890

Your Card

Split Bill

Frank Reynolds

Frank Reynolds

Groceries

Dinner Out

Other Expenses

Online

we r goin to c the lions

when?

they are doing a feed thing event at the zoo..

see the lions or sea lions? also, is mac there with u??

Personal

Commercial

CLEAN LAB

AC DEW

FOAM

Cover image

1600x1200 or higher recommended. Max 10MB each (20MB for videos)

Drag and drop or click to upload

I got my Bachelor's degree in Marketing at McMaster University in London in 2019.

Creating a CV Vizzy that stands out.

View project

02.

WEB AND MOBILE

My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.

Rosie

Project Manager・London

She/Her

I’m still working here

End Date

Description

Add company logo

MM /YYY

What did you do?

Save

Find out more

“A loyal and engaging supporter”

Mike leads with red and yellow making them

24%

62%

Introverted

Thinking

Introverted

Feeling

92%

OutgoingRationalizing

75%

Extroverted

Feeling

Certified Psychometrics

W1 Marketing Studio

Junior Brand Designer

2018 – Present

Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.

Alex B

This is the day

790,349

This song was played

Share this result

Socially

Your Feed

Sara Reynolds

Sara Reynolds

Lisa McCarthy

1234 7890

Your Card

Split Bill

Frank Reynolds

Frank Reynolds

Groceries

Dinner Out

Other Expenses

Online

we r goin to c the lions

when?

they are doing a feed thing event at the zoo..

see the lions or sea lions? also, is mac there with u??

Personal

Commercial

CLEAN LAB

AC DEW

FOAM

Cover image

1600x1200 or higher recommended. Max 10MB each (20MB for videos)

Drag and drop or click to upload

I got my Bachelor's degree in Marketing at McMaster University in London in 2019.

My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.

Rosie

Project Manager・London

She/Her

I’m still working here

End Date

Description

Add company logo

MM /YYY

What did you do?

Save

Find out more

“A loyal and engaging supporter”

Mike leads with red and yellow making them

24%

62%

Introverted

Thinking

Introverted

Feeling

92%

OutgoingRationalizing

75%

Extroverted

Feeling

Certified Psychometrics

W1 Marketing Studio

Junior Brand Designer

2018 – Present

Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.

Alex B

This is the day

790,349

This song was played

Share this result

Socially

Your Feed

Sara Reynolds

Sara Reynolds

Lisa McCarthy

1234 7890

Your Card

Split Bill

Frank Reynolds

Frank Reynolds

Groceries

Dinner Out

Other Expenses

Online

we r goin to c the lions

when?

they are doing a feed thing event at the zoo..

see the lions or sea lions? also, is mac there with u??

Personal

Commercial

CLEAN LAB

AC DEW

FOAM

Cover image

1600x1200 or higher recommended. Max 10MB each (20MB for videos)

Drag and drop or click to upload

I got my Bachelor's degree in Marketing at McMaster University in London in 2019.

Creating a CV Vizzy that stands out.

View project

02.

WEB AND MOBILE

My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.

Rosie

Project Manager・London

She/Her

I’m still working here

End Date

Description

Add company logo

MM /YYY

What did you do?

Save

Find out more

“A loyal and engaging supporter”

Mike leads with red and yellow making them

24%

62%

Introverted

Thinking

Introverted

Feeling

92%

OutgoingRationalizing

75%

Extroverted

Feeling

Certified Psychometrics

W1 Marketing Studio

Junior Brand Designer

2018 – Present

Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.

Alex B

This is the day

790,349

This song was played

Share this result

Socially

Your Feed

Sara Reynolds

Sara Reynolds

Lisa McCarthy

1234 7890

Your Card

Split Bill

Frank Reynolds

Frank Reynolds

Groceries

Dinner Out

Other Expenses

Online

we r goin to c the lions

when?