01.
APP DESIGN
Problem Statement
Problem Statement
The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.
The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.
The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.
Product Concept
Product Concept
The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.
The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.
The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.
Positive vibes, positive intent
Being kind and respectful
Having good etiquette
Creating inclusive spaces
Positive vibes, positive intent
Being kind and respectful
Having good etiquette
Creating inclusive spaces
Positive vibes, positive intent
Being kind and respectful
Having good etiquette
Creating inclusive spaces
Get Active
1d ago
A space to discuss healthy living, fitness & workout gear.
join
264,212
Mama Squad
1d ago
A space for all things pregnancy, nursing, and maternity
join
264,212
Bridal Buzz
1d ago
Chat about all things wedding with other brides-to-be.
join
264,212
Curvy Girls
1d ago
Share style and fashion tips for curvy body types
join
264,212
Skincare
1d ago
Share your skincare advice, hacks, and product picks
join
264,212
Beauty
1d ago
Where enthusiasts come to share their routines & swap tips.
join
264,212
Fashion Trends
1d ago
Discuss the trends, style tips, and fashion finds
join
264,212
Ask VS
1d ago
Ask us anything! An ongoing conversation about our brand, ...
join
264,212
Body Love
1d ago
A judgement-free zone to discuss body image and confidence
join
264,212
Product Fit
1d ago
Not sure what size to buy? Crowdsource from our community!
join
264,212
Periods
1d ago
A place to talk about period products and problems
join
264,212
College
1d ago
A space to discuss college life with other current and former students
join
264,212
Ask The Community
1d ago
Get advice, share inspo & connect with other members.
join
264,212
Gift Ideas
1d ago
Inspo for picking the perfect VS and PINK presents.
join
264,212
Bra Hacks
1d ago
Creative ways to wear your favorites.
join
264,212
Get Active
1d ago
A space to discuss healthy living, fitness & workout gear.
join
264,212
Mama Squad
1d ago
A space for all things pregnancy, nursing, and maternity
join
264,212
Bridal Buzz
1d ago
Chat about all things wedding with other brides-to-be.
join
264,212
Curvy Girls
1d ago
Share style and fashion tips for curvy body types
join
264,212
Skincare
1d ago
Share your skincare advice, hacks, and product picks
join
264,212
Beauty
1d ago
Where enthusiasts come to share their routines & swap tips.
join
264,212
Fashion Trends
1d ago
Discuss the trends, style tips, and fashion finds
join
264,212
Ask VS
1d ago
Ask us anything! An ongoing conversation about our brand, ...
join
264,212
Body Love
1d ago
A judgement-free zone to discuss body image and confidence
join
264,212
Product Fit
1d ago
Not sure what size to buy? Crowdsource from our community!
join
264,212
Periods
1d ago
A place to talk about period products and problems
join
264,212
College
1d ago
A space to discuss college life with other current and former students
join
264,212
Ask The Community
1d ago
Get advice, share inspo & connect with other members.
join
264,212
Gift Ideas
1d ago
Inspo for picking the perfect VS and PINK presents.
join
264,212
Bra Hacks
1d ago
Creative ways to wear your favorites.
join
264,212
Over 50+ community spaces and counting ..
Over 50+ community spaces and counting ..
Problem Statement
The then VS loyalty program was transaction-centric. There were no digital space for customers to engage with the brand, connect with one another, and express themselves.
Product Concept
The VS & PINK Community is a safe, authentic space where like-minded individuals can connect with one another, express themselves, and engage with the brand. It serves both as a value and interest-oriented platform to engage and inspire customers, and a non-transactional channel to drive retention and loyalty.
Positive vibes, positive intent
Being kind and respectful
Having good etiquette
Creating inclusive spaces
Get Active
1d ago
A space to discuss healthy living, fitness & workout gear.
join
264,212
Mama Squad
1d ago
A space for all things pregnancy, nursing, and maternity
join
264,212
Bridal Buzz
1d ago
Chat about all things wedding with other brides-to-be.
join
264,212
Curvy Girls
1d ago
Share style and fashion tips for curvy body types
join
264,212
Skincare
1d ago
Share your skincare advice, hacks, and product picks
join
264,212
Beauty
1d ago
Where enthusiasts come to share their routines & swap tips.
join
264,212
Fashion Trends
1d ago
Discuss the trends, style tips, and fashion finds
join
264,212
Ask VS
1d ago
Ask us anything! An ongoing conversation about our brand, ...
join
264,212
Body Love
1d ago
A judgement-free zone to discuss body image and confidence
join
264,212
Product Fit
1d ago
Not sure what size to buy? Crowdsource from our community!
join
264,212
Periods
1d ago
A place to talk about period products and problems
join
264,212
College
1d ago
A space to discuss college life with other current and former students
join
264,212
Ask The Community
1d ago
Get advice, share inspo & connect with other members.
join
264,212
Gift Ideas
1d ago
Inspo for picking the perfect VS and PINK presents.
join
264,212
Bra Hacks
1d ago
Creative ways to wear your favorites.
join
264,212
Get Active
1d ago
A space to discuss healthy living, fitness & workout gear.
join
264,212
Mama Squad
1d ago
A space for all things pregnancy, nursing, and maternity
join
264,212
Bridal Buzz
1d ago
Chat about all things wedding with other brides-to-be.
join
264,212
Curvy Girls
1d ago
Share style and fashion tips for curvy body types
join
264,212
Skincare
1d ago
Share your skincare advice, hacks, and product picks
join
264,212
Beauty
1d ago
Where enthusiasts come to share their routines & swap tips.
join
264,212
Fashion Trends
1d ago
Discuss the trends, style tips, and fashion finds
join
264,212
Ask VS
1d ago
Ask us anything! An ongoing conversation about our brand, ...
join
264,212
Body Love
1d ago
A judgement-free zone to discuss body image and confidence
join
264,212
Product Fit
1d ago
Not sure what size to buy? Crowdsource from our community!
join
264,212
Periods
1d ago
A place to talk about period products and problems
join
264,212
College
1d ago
A space to discuss college life with other current and former students
join
264,212
Ask The Community
1d ago
Get advice, share inspo & connect with other members.
join
264,212
Gift Ideas
1d ago
Inspo for picking the perfect VS and PINK presents.
join
264,212
Bra Hacks
1d ago
Creative ways to wear your favorites.
join
264,212
Over 50+ community spaces and counting ..
Join spaces
Join spaces
Join spaces
Join spaces
Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.
Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.
Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.
Join spaces to engage with like-minded individuals who share a passion for fashion, beauty, and all things Victoria's Secret.
Create polls and post
Spark engagement and encourage community members to share their experiences and thoughts.
Create polls and post
Spark engagement and encourage community members to share their experiences and thoughts.
Explore styles and shop latest trends
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Explore styles and shop latest trends
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Create polls
and post
Create polls
and post
Create polls
and post
Spark engagement and encourage community members to share their experiences and thoughts.
Spark engagement and encourage community members to share their experiences and thoughts.
Spark engagement and encourage community members to share their experiences and thoughts.
Explore styles and shop latest trends
Explore styles and shop latest trends
Explore styles and shop latest trends
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Up Next
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
02.
WEB AND MOBILE
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
02.
WEB AND MOBILE
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
02.
WEB AND MOBILE
Up Next
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
02.
WEB AND MOBILE