Starbucks Holiday 2025
DESIGN | RESEARCH | BRANDING | DEVELOPMENT
BRIEF
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season
This interactive microsite showcases the brand’s seasonal campaign through a dynamic, engaging user journey designed to celebrate the holidays with energy, warmth, and delight.
design consideration
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Reusable & Scalable
Modular patterns designed to support future experiences.
Responsive Across Devices
A seamless experience across desktop and mobile screens.
the approach
Shaped by the Need of the hour
Research
Studied seasonal campaigns, customer behavior, and scroll-led interactions to shape the experience.
Prototyped in Framer
Built a higher-fidelity prototype to bring the vision close to execution eventually winning stakeholder confidence
Storyboarding
Mapped the narrative arc, pacing, transitions, and key moments of delight.
Designed in Figma
Tested how motion, content, and interactions would work together across the journey.
BRIEF
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season
This interactive microsite showcases the brand’s seasonal campaign through a dynamic, engaging user journey designed to celebrate the holidays with energy, warmth, and delight.
design consideration
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Reusable & Scalable
Modular patterns designed to support future experiences.
Responsive Across Devices
A seamless experience across desktop and mobile screens.
the approach
Shaped by the Need of the hour
Research
Studied seasonal campaigns, customer behavior, and scroll-led interactions to shape the experience.
Prototyped in Framer
Built a higher-fidelity prototype to bring the vision close to execution eventually winning stakeholder confidence
Storyboarding
Mapped the narrative arc, pacing, transitions, and key moments of delight.
Designed in Figma
Tested how motion, content, and interactions would work together across the journey.
BRIEF
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season
This interactive microsite showcases the brand’s seasonal campaign through a dynamic, engaging user journey designed to celebrate the holidays with energy, warmth, and delight.
design consideration
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Reusable & Scalable
Modular patterns designed to support future experiences.
Responsive Across Devices
A seamless experience across desktop and mobile screens.
the approach
Shaped by the Need of the hour
Research
Studied seasonal campaigns, customer behavior, and scroll-led interactions to shape the experience.
Prototyped in Framer
Built a higher-fidelity prototype to bring the vision close to execution eventually winning stakeholder confidence
Storyboarding
Mapped the narrative arc, pacing, transitions, and key moments of delight.
Designed in Figma
Tested how motion, content, and interactions would work together across the journey.
WINS
WINS
A memorable launch that brought the holiday spirit to life
Successfully launched in sync with Starbucks’ national holiday campaign rollout
Positioned the company as a creative and technical leader for high impact, seasonal brand activations
Tested a new prototyping approach that made the vision feel more tangible, earning strong client buy-in along the way.
Received real-time recognition and excitement from stakeholders during on-site launch events at Starbucks HQ.
Create polls and post
Spark engagement and encourage community members to share their experiences and thoughts.
Create polls and post
Spark engagement and encourage community members to share their experiences and thoughts.
Explore styles and shop latest trends
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Explore styles and shop latest trends
Follow influencers and shop their style to stay in trend and discover new fashion inspiration.
Up Next
02.
WEB AND MOBILE
Up Next
02.
WEB AND MOBILE