Designing a holiday experience for Starbucks.
Designing a holiday experience
for Starbucks.
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season.
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season.
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season.
Partnered with Starbucks to launch a first-of-its kind immersive digital experience to kick off the 2025 Holiday Season.
This interactive microsite showcases the brand’s seasonal campaign through a dynamic, engaging user journey designed to celebrate the holidays with energy, warmth, and delight.
This interactive microsite showcases the brand’s seasonal campaign through a dynamic, engaging user journey designed to celebrate the holidays with energy, warmth, and delight.
This interactive microsite showcases the brand’s seasonal campaign through a dynamic, engaging user journey designed to celebrate the holidays with energy, warmth, and delight.
DESIGN CONSIDERATIONS
DESIGN CONSIDERATIONS
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Responsive Across Devices
A seamless experience across desktop and mobile screens.
Responsive Across Devices
A seamless experience across desktop and mobile screens.
Responsive
Across Devices
A seamless experience across desktop and mobile screens.
Reusable & Scalable
Modular patterns designed to support future experiences.
Reusable & Scalable
Modular patterns designed to support future experiences.
Reusable & Scalable
Modular patterns designed to support future experiences.
On-brand Storytelling
A cohesive story that feels unmistakably Starbucks throughout.
Playful & Interactive
Moments of delight and surprise that reward exploration and curiosity.
Responsive Across Devices
A seamless experience across desktop and mobile screens.
Reusable & Scalable
Modular patterns designed to support future experiences.
Outcome
Outcome
Outcome
Outcome
Built in Framer, contains placeholder image and copy
WINS
WINS
A memorable launch that brought the holiday spirit to life
A memorable launch that brought the holiday spirit to life
A memorable launch that brought the holiday spirit to life
Delivered Starbucks’ immersive 2025 holiday experience as part of its national campaign rollout.
Delivered Starbucks’ immersive 2025 holiday experience as part of its national campaign rollout.
Delivered Starbucks’ immersive 2025 holiday experience as part of its national campaign rollout.
Used Framer prototyping to make ambitious interactions tangible early and build client confidence.
Used Framer prototyping to make ambitious interactions tangible early and build client confidence.
Generated strong excitement and praise from stakeholders at the Starbucks HQ launch.
Generated strong excitement and praise from stakeholders at the Starbucks HQ launch.
Strengthened Fueled’s creative credibility, helping deepen trust and unlock further collaboration.
Strengthened Fueled’s creative credibility, helping deepen trust and unlock further collaboration.
THE APPROACH
THE APPROACH
Shaped by the Need of the Hour
Shaped by the Need of the Hour
Shaped by the Need
of the Hour
Shaped by the Need of the Hour
01
01
01
01
Research
Research
Research
Studied seasonal campaigns, customer behavior, and scroll-led interactions to shape the experience.
Studied seasonal campaigns, customer behavior, and scroll-led interactions to shape the experience.
Studied seasonal campaigns, customer behavior, and scroll-led interactions to shape the experience.
02
02
02
02
Storyboarded & designed in Figma
Storyboarded &
designed in Figma
Mapped the narrative, pacing, transitions, and key moments where motion, content, and interaction come together.
Mapped the narrative, pacing, transitions, and key moments where motion, content, and interaction come together.
Mapped the narrative, pacing, transitions, and key moments where motion, content, and interaction come together.
03
03
03
03
Prototyped in Framer
Prototyped in Framer
Built a higher-fidelity prototype to bring the vision close to execution eventually winning stakeholder confidence
Built a higher-fidelity prototype to bring the vision close to execution eventually winning stakeholder confidence
Built a higher-fidelity prototype to bring the vision close to execution eventually winning stakeholder confidence
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My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
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I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
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“A loyal and engaging supporter”
Mike leads with red and yellow making them
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62%
Introverted
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Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
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we r goin to c the lions
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they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
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I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
STRATEGY & DESIGN | BRANDING | DEVELOPMENT
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
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“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
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Sara Reynolds
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Frank Reynolds
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Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
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I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
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“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
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Sara Reynolds
Sara Reynolds
Lisa McCarthy
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Split Bill
Frank Reynolds
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Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
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I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
STRATEGY & DESIGN | BRANDING | DEVELOPMENT
Up Next
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
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“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
My greatest strength as a designer isn’t knowing the solution to a problem, but knowing how to find a functional solution.
Rosie
Project Manager・London
She/Her
I’m still working here
End Date
Description
Add company logo
MM /YYY
What did you do?
Save
Find out more
“A loyal and engaging supporter”
Mike leads with red and yellow making them
24%
62%
Introverted
Thinking
Introverted
Feeling
92%
OutgoingRationalizing
75%
Extroverted
Feeling
Certified Psychometrics
W1 Marketing Studio
Junior Brand Designer
2018 – Present
Design and development of the new brand of the company, corporate identity manual, website and the various media applications required in addition to the online and offline communication.
Alex B
This is the day
790,349
This song was played
Share this result
Socially
Your Feed
Sara Reynolds
Sara Reynolds
Lisa McCarthy
1234 7890
Your Card
Split Bill
Frank Reynolds
Frank Reynolds
Groceries
Dinner Out
Other Expenses
Online
we r goin to c the lions
when?
they are doing a feed thing event at the zoo..
see the lions or sea lions? also, is mac there with u??
Personal
Commercial
CLEAN LAB
AC DEW
FOAM
Cover image
1600x1200 or higher recommended. Max 10MB each (20MB for videos)
Drag and drop or click to upload
I got my Bachelor's degree in Marketing at McMaster University in London in 2019.
STRATEGY & DESIGN | BRANDING | DEVELOPMENT