A digital home for classical music.
A digital home for classical music.
A digital home for classical music.
STRATEGY & DESIGN
the problem
the problem
Classical music was connected by people, but fragmented by platforms.
Classical music was connected by people, but fragmented by platforms.
Classical music was connected by people, but fragmented by platforms.
Musicians were building careers across websites, social media and professional networks, while fans were searching elsewhere to discover artists and performances. Both sides of the community were missing a place built for them.
Musicians were building careers across websites, social media and professional networks, while fans were searching elsewhere to discover artists and performances. Both sides of the community were missing a place built for them.
Musicians were building careers across websites, social media and professional networks, while fans were searching elsewhere to discover artists and performances. Both sides of the community were missing a place built for them.
Who the problem touches
Classical Musicians
Marketing Challenges
Marketing Challenges
It’s challenging & expensive to make a personal website and market yourself to get more work. Instagram is a noisy place and it’s hard to break through.
It’s challenging & expensive to make a personal website and market yourself to get more work. Instagram is a noisy place and it’s hard to break through.
It’s challenging & expensive to make a personal website and market yourself to get more work. Instagram is a noisy place and it’s hard to break through.
Networking Barriers
Networking Barriers
The classical music industry is all about who you know and building up your network is incredibly difficult.
The classical music industry is all about who you know and building up your network is incredibly difficult.
No Credible Marketplace
Buying and selling instruments is opaque, difficult and time consuming
No Credible Marketplace
Buying and selling instruments is opaque, difficult and time consuming
No Credible Marketplace
Buying and selling instruments is opaque, difficult and time consuming
Hard to Manage Events
Keeping your events up to date for your audience to see takes time and is often forgotten.
Keeping your events up to date for your audience to see takes time and is often forgotten.
Hard to Manage Events
Keeping your events up to date for your audience to see takes time and is often forgotten.
Scattered Job Listings
Supplementing your income with concerts and lessons is difficult and time consuming to pursue.
Scattered Job Listings
Supplementing your income with concerts and lessons is difficult and time consuming to pursue.
Scattered Job Listings
Supplementing your income with concerts and lessons is difficult and time consuming to pursue.
Poor Events Visibility
Artist are often missed by fans who have to check so many sites to see what’s on.
Artist are often missed by fans who have to check so many sites to see what’s on.
Limited Talent Discovery
Discovering new and interesting music talent is difficult
Discovering new and interesting music talent is difficult
Who the problem touches
Classical Fan
Who the problem touches
Classical Musicians
Poor Events Visibility
Artist are often missed by fans who have to check so many sites to see what’s on.
Limited Talent Discovery
Discovering new and interesting music talent is difficult
Solution
Solution
Solution
Solution
We designed Anima as a connected ecosystem for classical music, with the musician at its core. Profiles bring together performances, connections, opportunities, education and commerce, creating one professional home for every part of a musician’s career
We designed Anima as a connected ecosystem for classical music, with the musician at its core.
Profiles bring together performances, connections, opportunities, education and commerce, creating one professional home for every part of a musician’s career
We designed Anima as a connected ecosystem for classical music, with the musician at its core. Profiles bring together performances, connections, opportunities, education and commerce, creating one professional home for every part of a musician’s career
Stay close to the
artists you follow
Stay close to the
artists you follow
Stay close to the
artists you follow
One place to follow new performances, announcements and career moments.
One place to follow new performances, announcements and career moments.
One place to follow new performances, announcements and career moments.
Profile that
keeps evolving
Profile that
keeps evolving
From bio, experience, upcoming events to masterclasses - everything lives together.
From bio, experience, upcoming events to masterclasses - everything lives together.
Profile that
keeps evolving
From bio, experience, upcoming events to masterclasses - everything lives together.
Hubs for every part
of the career
Hubs for every part
of the career
Hubs for every part of the career
Dedicated spaces for Marketplace, Jobs, Masterclasses and Social.
Dedicated spaces for Marketplace, Jobs, Masterclasses and Social.
Dedicated spaces for Marketplace, Jobs, Masterclasses and Social.
